31SOCIETY OF INDUSTRIAL AND OFFICE REALTORS ®
The SIOR designation is awarded to only the most capable and experienced brokerage practitioners, meaning that you can trust European SIOR members to provide an unrivalled level of knowledge,
professionalism, and expertise.
The breadth of this network across
Europe provides valuable local
insights and knowledge which would
otherwise be very hard to access.
Such expertise could give you the
edge when supporting US clients who
want to do deals in Europe.
There are huge opportunities in
Europe which you and your clients
could capitalize on.
Europe is a fertile and rewarding
deals landscape. Thousands of
companies, including Google, IBM
and Wal*Mart, have already made it
into Europe. Many more are sure to
And now is the right time to enter
the European real estate market. The
latest market information is available
directly from fellow SIOR European
members or from the SIOR Global
Newsletter, published on a monthly basis.
Many European countries still need to “connect the dots” when
it comes to locating facilities to serve decentralized countries
in the European and Eastern European Markets. There are also
issues around getting access to the required labour, logistics
Once your client has a foothold in one of the 27 EU countries,
it’s easy for them to migrate or expand into the next one. The
SIOR network’s local knowledge can help here regarding
political and trade related matters. With the right contacts
to advise you, candidate countries such as Macedonia,
Montenegro, and Turkey, soon to join the European Union’s
497 million population, will open
up and offer great potential reward.
Doing deals in Europe can be
challenging and “local knowledge”
can make the difference between
success and failure.
Despite the many benefits of doing
deals with European countries,
there are significant challenges too.
Cultural differences can be quite
marked, over a relatively small
physical distance, as humorous
“quotes” regarding France and
Switzerland reveal below.
For U.S. based companies who
need to locate operations and
functions in the growing European
market, there are many factors to
be aware of. A country’s degree
of economic stability will often
dictate where in Europe a U.S.
company should locate its operations. Financial, political, and
logistical factors also come into play.
The SIOR network can give you the professional edge when
advising about cross-border deals within Europe. The trusted
and reliable European SIOR colleagues can provide the vital
information to fill knowledge gaps and ensure a deal goes
OF THE FRENCH IT IS SAID THAT:
“Their charm is that they don’t despise the rest of us: they
pity us for not being French.”
WHILE ON THE OTHER HAND…
“The Swiss are the only nation to make the Germans look
inefficient, the French undiplomatic, and the Texans poor.”
TO MEMBER [M2M]
SOURCE: "THE XENOPOBE'S GUIDE TO" SERIES