By: Matthew Smith, RealNex
is having on this once stodgy industry. The goal of these
conferences is to chart a course for the future and continue to
make life for commercial real estate professionals easier and
more streamlined.
GOING MOBILE
Mobile devices remain the best way for professionals to
carry and manage all their data, particularly for busy brokers
who are onsite at a development or with a client. Now all
the information and data you need is in the cloud – this kind
of easy access to information was unheard of to previous
generations. There can be hesitation with getting mobile
technologies, especially for brokers who have been using the
same phone for years. But the occasional upgrade of your
phone may be the only way to stay ahead of the technology
curve and there are easy tips to remember that will make the
transition easier:
• Organize contacts: separate into two groups, business
and personal.
• Select a calendar that will work across all platforms.
• Organize all of your passwords and logins for easy access
• Make a list of all of the apps you may want
ENHANCING WHAT YOU ALREADY HAVE
Overall, there are several technological tools available that the
industry is embracing, including property listing systems, real
estate analysis software, customer relationship management
systems, email marketing distribution system, lead generators
– even comprehensive news sites and blogs to follow industry
trends. But before investing in new technology, it’s important
for brokers to see what they already have. A current device
may be enhanced with just a few tweaks. Here are five ways
to do just that:
• CREATE A CUSTOM MOBILE EMAIL SIGNATURE: Mobile
devices come with a pre-set signature, like “Sent from my
iPad,” that goes out at the end of every message you send.
CRE professionals should invest a few minutes in creating
their own signature, with their name, contact information,
logo and maybe even a personal note. That’s a way of
reinforcing a brand with every email.
• KEEP YOUR WEBSITE AND SOCIAL MEDIA PAGES
CURRENT: whether Facebook, LinkedIn, or Twitter, it’s
important to update profiles on a regular basis.
• PERSONAL EMAIL DOMAIN: Having an email address at a
business’s domain makes every message look exponentially
more professional.