Terry E. Smith, SIOR, CCIM
Colliers International | Nashville, Tennessee
Late 2012 has certainly been a time of ups and downs. Among
other things, we have seen a renewed growth in the market, a
hotly-contested presidential election, and a natural disaster that
threatened the lives and well-being of thousands of Americans.
The response of SIORs to Hurricane Sandy’s devastation has
been truly inspiring, and serves as a reminder of the quality of
SIORs, not just as top-tier commercial real estate professionals,
but as first-class citizens.
I am proud and privileged to call myself an SIOR, and promise you that as I begin my term as president, I will do everything within my power to further the development and stability
of SIOR, and, in turn, the commercial real estate industry as
There has been a recent modernization of SIOR, and while
the changes have been real, impactful, and exciting, we still have
a long way to go. With this in mind, my number one priority as
your president is to ensure we are delivering the highest value
in services to our membership, and to maintain the SIOR “gold
standard” of excellence. This can be achieved through implementation of highly-effective, yet realistic organizational initiatives.
Looking Ahead to 2013
These strategic initiatives will chart the direction of SIOR in the
year to come.
Strategic Initiative 1: Branding – We will continue branding
SIOR; not just in the Americas, but in cities and countries around
the world where we currently have a presence and where our
members tell us we need to be. Our efforts will be focused and
direct. We have budgeted money for a national ad campaign, and
our members and their clients will see us in both print and web-based advertising. Additionally, we will continue to develop the
Member to Member Transactions Program to encourage more
participants and provide greater exposure for SIOR members.
Srategic Initiative 2: Recruitment, Retention and Chapter
Operations - Our members are the lifeblood of our organization
and we must continue to expand our membership by seeking
qualified individuals who have the passion and desire to join the
“best of the best” in the commercial real estate business. SIOR
is now offering a new Candidate Membership program and is
designing an electronic application and admissions process for
Strategic Initiative 3: The Center for Career Advancement
(CCA) – We will to continue to enhance CCA through expansion of the quantity and variety of our educational offerings.
An online version of the SIOR designation course topic, “Real
Estate Investment & Finance,” will be designed and delivered.
Additionally, we will focus on high-profile speakers at our World
Conferences which will boost attendance in 2013. In turn, we
will provide additional educational resources on our website,
social media pages, and other digital and print mediums.
Strategic Initiative 4: Communications and Marketing – SIOR
is working to continually enhance our new website to ensure the
best user experience and value proposition possible. New features
are now being developed for the members-only, MySIOR section of the website, including a more robust messaging system,
improved profile building, and discussion boards. Additionally,
we are actively improving our social media presence on
LinkedIn, Facebook, Twitter, Pinterest, Google+, and You Tube.
These SIOR global media platforms provide SIOR members
with the added benefits of networking, promoting their business,
and sharing best practices in one easy, mobile environment. The
global media campaign continues at each World Conference with
live Twitter Feeds, and will continue to be highlighted on the
Professional Report continues to be increasingly viewed on
mobile devices. Nearly 1,000 people view this publication electronically two to three times a month.
SIOR is going mobile in 2013, with a members only app, and a
public facing app, to join our warmly received Conference App,
and Professional Report app.
Strategic Initiative 5: International Expansion – SIOR’s Global
Expansion Task Force recently submitted a report with recommendations on potential target markets in 2013, including
Mexico. Additionally, The European Regional Council (ERC)
continues to make great strides in its development as a chapter
and now has 58 members.