" People don’t sell real estate. They
sell information about real estate.
That becomes more available now
because of electronics."
so worried about how much time I have left, I only picked up
about 50 percent of what he said.”
Platt thinks the whole exercise was worthwhile.
“I think he learned the real basics of blocking and tackling in
our business – how to get out and make calls. You can’t just sit
in the office and email and text people, you’ve got to get out and
meet people,” he said.
Close agreed. He learned personal conversations often contain
useful information that wouldn’t be gained in an email exchange
and that sometimes a phone call is important to a client.
“It’s really important to be able to just call people and get in
front of people. I don’t know if I would go to this extreme of no
phones and email because in today’s world, you just can’t not
Close was surprised to learn “you can still do business this
way if you really had to,” but he also said, “It makes you appre-
ciate how things are done today and how efficient you can be,
and at the end of the day, the service that can be provided to
Neiman concurred. “People don’t sell real estate. They sell
information about real estate. That becomes more available now
because of electronics. You can’t memorize all of the data that
applies to commercial and industrial real estate as easily as you
can walk around with it on an iPad. That’s a real step forward.”
“It was definitely an eye-opening experience for him, but it
would be for all of us if we had to go back to 1984,” said Platt.
“In 20 years, he’s going to have a great story, and he’ll be proud
of his background.”
Without access to a cell phone, CBRE Associate Daniel Close conducts
business on a rotary-dial phone.
This article was originally
published by the Colorado Real