Geoffrey E. Kreusser, SIOR, FRICS
Colliers International | Denver, Colorado
As I begin my term as president, I look forward to 2012 with a sense
of determination and assurance in furthering the development and stability of SIOR and the commercial real estate industry as a whole. At
SIOR we strive to surround ourselves with the top-tier commercial
real estate professionals—the “best of the best.” As such, we are the
leaders of our industry, and it is up to us to drive progress and continue our track record of success.
My primary goal as your president is to keep the ship moving forward
toward the successful development of highly-effective, yet realistic
organizational initiatives. I want to make absolutely certain that we
are delivering the highest possible value in services back to our membership and that we maintain our gold standard of excellence.
Looking Ahead to 2012
This process of development and execution begins by investing in
our key strategic initiatives, developed during our strategic planning
meeting last August.
Strategic Initiative #1: Branding – We will increase our branding,
marketing, and advertising efforts not just toward prospective, current, and past members, but toward all developers, owners, and users
of industrial and office real estate across the globe. Additionally, we
are both continuing and increasing our collaboration efforts with
other commercial real estate organizations, specifically, in terms of
advertising, research, and education. And as always, you can expect
SIOR’s leadership and senior staff to attend major industry events to
increase SIOR’s industry visibility and to facilitate both branding and
Strategic Initiative #2: Recruitment and Retention – our members are
the lifeblood of SIOR and we must continue to expand our membership by looking for qualified individuals who have what it takes
to join the “best of the best.” This past year, we have added over
125 new active members and more than 20 associate members from
across the globe. SIOR chapters are continuing to create and provide
relevant, meaningful programs designed to locally identify, cultivate,
and recruit future SIOR members who do not yet qualify for membership. Additionally, SIOR will continue to provide chapters with the
resources they need to identify and recruit those potential members
that already qualify.
The other side of this strategic initiative is retention. This past year
the retention of SIOR members was strong, with 96 percent of SIORs
renewing their membership. Exit interviews have provided valuable
information about how we can improve retention. Additionally, SIOR
will maintain communication with members who quit in good stand-
ing and encourage them to reinstate while providing chapter officers
assistance in working with members at risk of leaving SIOR.
Strategic Initiative #3: CAA (The Center for Career Advancement) –
We are going to continue to enhance the CAA through expanding the
quantity and variety of our educational offerings. This past year, three
designation courses were held with 106 attendees overall, exceeding
budget revenue for 2011. In light of this we are maximizing our education budget to provide our membership with high profile keynote
speakers, educational sessions and roundtables, as well as improving
educational resources available on our website, social media pages,
and other digital and print mediums.
Strategic Initiative #4: Communications and Marketing – SIOR has
worked hard to produce a new and improved website. The new comprehensive, user friendly website along with a new robust members’
only website, called MySIOR will be a valuable new benefit to members. SIOR will continually enhance the new website to ensure the
best user experience possible. Additionally, we are actively improving our social media presence on LinkedIn, Facebook, Twitter, and
You Tube. These SIOR global media platforms provide SIOR members with the added benefit of networking, promoting their businesss
and sharing best practices in one easy, mobile environment. The
global media campaign continues at each World Conference with live
Twitter Feeds, and will be highlighted on the new website.
The Professional Report continues to be increasingly viewed on its
newest platform, mobile devices. Nearly 1,000 people view the electronic publication two to three times a month. We have added the
Android platform, so now you can view the magazine in print, digital,
and Apple and Android operated devices. Blackberry devices will be
Strategic Initiative #5: International Expansion – International membership has grown to 75 members outside of the US and Canada.
SIOR’s Global Expansion Task Force met from May through August
and recently submitted a report with recommendations on potential
target markets in 2012. Additionally, The European Regional Council
(ERC) continues to make great strides in its development as a chapter
and now has 53 members.