Will 2011 Be
the Year of the
This year might be the year. If it is, will it be yours?
By Jeff Gitomer
At this moment it appears as though the economy is gaining
momentum. The automobile industry is in slight rebound.
Interest rates are so low that homebuyers might actually top
little on their purse strings.
BEWARE: Banks are still reluctant to lend to people, the
stock market is still up and down, and world uncertainty has
become more uncertain.
Within the framework of this opportunity, there’s one
thing you cannot do: WAIT.
The days of waiting to see what will happen, waiting to
see when things will return to “normal,” and waiting for a
sure sign of recovery are over. You cannot afford to wait any
longer. You cannot afford to “get by” until the economy is
once again safe.
from the dictionary. Unless someone is safe sliding into second – and even then, instant replay may prove them wrong.
Below is a list of actions for you to take right now. Not six
months from now. Not next year. RIGHT NOW!
1 Train everyone in your company on positive attitude.
It’s an undeniable fact of business that attitude is the biggest
success driver – both internally and externally. REALITY:
If sales pick up and customers begin to call and your internal
service isn’t the best on the planet, you will lose. And worse,
you’ll blame it on the economy.
2 Visit your top 10 customers. Talk to them about their
situation. Talk to them about what they plan to do next year.
Make an informal partnership offering. Make part of your
relationship their success. And make a commitment of both
time and people to help make their success your reality.
IDEA: Bring your Flip video camera and capture the story
of your relationship, the motive of why they buy from you,
and some form of testimonial or endorsement that you might
be able to use both online and in a sales presentation.
3 Huddle internally with your key people. (Especially
next year and budget whatever you can to promote your-