Rethink Your Social Media Marketing
Maybe 2013 isn’t the year for adding another social media platform
to your marketing mix. Maybe it’s the year for dropping one.
What if you quietly dropped your Twitter account, or stopped
Or, if you’ve been investing all your time into Facebook, with nothing
to show for it, maybe it’s time to rethink your priorities.
If you can drop one or more platforms without losing business, maybe
you can reinvest that time into forming deeper relationships with the customers that matter more on the platforms they spend the most time on.
Build Your Email List
Nothing is sexier than a big opt-in list.
You will always get the best ROI from your email list, so focus the rest of
your marketing on getting people to sign up for it.
Here are a few tips for building your email list:
• Appreciate that most people don’t want to sign up for “yet another
email newsletter,” so use “email bait” to persuade them. It could be a
white paper download, entry to a raffle, or discounts in your store—
ask yourself, “what’s in it for them?”
• Make the calls to action for your email signup more obvious, and
place them in multiple spots on your webpages.
By following a few simple steps, 2013 is going to be a banner year for
growing your business.
Start by attracting more qualified traffic to your website by improving
your local and organic search visibility. Then, refocus your attention on
the social media platforms that are actually delivering leads and traffic.
Finally, make sure that your website is mobile-friendly in preparation for
the 2014 mobile tipping point, and use that mobile-friendly site to turn
more visitors into email subscribers.
Republished with permission from Flyte New Media
( http://www.flyte.biz). For more information, contact Rich
Brooks at firstname.lastname@example.org, or also visit his blog
http://www.flyteblog.com for more web marketing tips.