Web Your 2013
By Rich Brooks
As web and mobile marketing continue to evolve, so do your opportunities for reaching more of your ideal customers and building your business.
Here's what you should focus on in 2013:
Your Mobile Website
By 2014 most of the traffic to your website will come from a
mobile device, according to Morgan Stanley analyst Mary Meeker.
Other studies have shown that mobile users are more likely to
buy if your site is mobile optimized, and more likely to leave immediately if it’s not.
If you don’t get a mobile website up this year you are literally
just handing off your customers to your competition.
No matter how much money you throw at SEO (search engine
optimization,) no matter how much time you spend on social
"Maybe 2013 isn’t the year for
adding another social media
platform to your marketing
mix. Maybe it’s the year for
dropping one. "
media marketing like Facebook and Twitter, no matter how many
resources you dedicate to blogging and online video, if your site
isn’t mobile compatible you will lose business.
Period. So get on the phone to your web developer now and start
Improve Your SEO, Especially for the Locals
No matter how popular Facebook gets, or how much traffic Pinterest
generates, people still turn to Google (and to a lesser degree, Bing,)
to find stuff.
If you generate a good portion of your business locally, you really
need to step up your local SEO in 2013.
Visit GetListed.org and make sure that your company is listed
in all the local databases that power the web. You can “claim” your
listing, and thus take control of it.
Once you have control of your listing you can update your
information, post photos and videos, and take other steps that will
increase your visibility for local search (which puts you in front of
even more mobile users…see above section.
And whatever your take on Google+ may be, most search experts
agree that Google+ Local (formerly Google Places), can help business’s local search visibility. In short, go visit Google+ Local and
make sure your business is listed there.