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Is it Time to Make the Leap?
By Steve Lewis
Growing Number of SIORs Have Their Heads in
In some circles it has become so familiar that people simply refer
to it as “The Cloud.” In fact, the term has recently begun to appear
in commercials. But a large percentage of the business population, including SIORs, do not understand cloud computing and its
benefits. Some are already “on the cloud,” but don’t even know it.
Cloud computing, at its most basic, involves the storage of information or the use of software (known as Software as a Service,
or SaaS) remotely, thereby eliminating the need for costly servers or hard drives in the office. It enables staff members outside
the office to access the information they need via a laptop, smart
phone or tablet. Documents can also be viewed simultaneously
by several different individuals, and even edited in real-time.
The benefits are clear to a number of SIORs who are already
operating on the cloud. “Fellow SIOR’s should use cloud comput-
ing because it is the easiest form of technology to track all of your
documentation. It is a virtual network priced very inexpensively,”
says Danny Zelonker, SIOR, CCIM, of Mizrach Realty Associates
in Miami. “I would not call it an advantage over the traditional use
of the Internet; I would say a different type of use. It lets you orga-
nize all documents, files, pictures, etc., and gives you access from
anywhere. Now that I use an iPad it lets me have the availability to
show documents from anywhere as well.”
“Cloud computing allows access regardless of device or loca-
tion,” adds Kevin McGowan, SIOR, CCIM, director of Newmark
Knight Frank Smith Mack in Wayne, PA. “Software upgrades are
continuous, so there is no need to worry about having the latest
version. SIORs can experiment with cutting-edge apps and make
changes as competitive software applications emerge.”
“The primary benefit to cloud computing is the ability to store and
obtain your data from any location, at any time, on multiple types
of devices. The beauty of it is that it’s seamless,” notes Gary Joel
Schacker, SIOR, principal of United Realty in Jericho, NY. “Although
there are other methods of obtaining your data from a remote loca-
tion, such as Logmein or PC Anywhere, they can be cumbersome —
particularly on smaller devices. Moreover, cloud computing can be
set up to be automatic. The Cloud is flexible, resilient, and redundant,
and there are many clouds out there in the sky and more to come.”
“The best way to describe the cloud is like electricity or electric
power; you can consume it without necessarily understanding how it
works,” notes Geoffrey Kasselman, SIOR, LEED AP, president of
Des Plaines, IL-based Op2mize. “It’s computing as a service, rather
than a product.”
"...for $99 a year I have 50 gigs
of storage and no other costs."